NOS Energy Drink? Really?
Posted on | June 20, 2008 | No Comments
Naming drinks after performance fuel additives? Why the hell not name it “Shell Super Clean Gasoline Energy Drink”, or “Quaker State All Natural Health Product”?! Or, more to the point, just call it “TEENAGE BOY IDENTITY GENERATOR”!
Perhaps I’m getting old, but this is the stupidest energy drink I’ve seen yet. If the obnoxious 650ml size isn’t obnoxious enough for you, then I’m sure the obnoxious metallic blue and orange colors will satisfy! No? Then how ’bout the shiny “CAUTION: POWERFUL” label with the yellow warning sign that would typically advise of something like “Yield”, but instead has…flames? How tough can a passion fruit beverage really be?
The energy drink market is already packed full with pseudo-aggressively named products that have come after Red Bull like Monster, Burn, Amp, Cocaine, and of course, the generic Red (insert just about any noun you can think of here). Check out energyfiend.com for a list of some.
Coca-Cola already had its very successful Full Throttle, and Rockstar products, but clearly more was needed. The existence of NOS Energy Drink indicates critical mass, I hope. Then again, just because the stuff tastes like ass to a 30 year old doesn’t mean it isn’t doing what it’s supposed to. It is. The drink is hugely popular with young adults and distribution levels were hit so fast in a way only Coca-Cola or Pepsi could do.
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