MarketingSmartass.com

Shame on the CBC for canceling Search Engine

I was quite taken aback as I drove down the Trans Canada listening to “Search Engine”
this past Thursday to hear that the show was being canceled. As many devoted listeners,
I was immediately angered and perplexed by this. Then I thought, “Ah, this IS the CBC
after all!”. If ever there was a management group [...]

NOS Energy Drink? Really?

NOS Energy Drink? Really?

Originally uploaded by nicholas.calder

Naming drinks after performance fuel additives? Why the hell not name it “Shell Super Clean Gasoline Energy Drink”, or “Quaker State All Natural Health Product”?! Or, more to the point, just call it “TEENAGE BOY IDENTITY GENERATOR”!
Perhaps I’m getting old, but this is the stupidest energy [...]

Marketing Smartass is getting up and running!

Hello!
MarketingSmartass.com is a brand new blog where I will be expressing my thoughts, frustrations, inspirations, etc. on whatever aspects of marketing I happen to be struck by.  That’s the beauty of blogging:  I can say whatever the hell I want, however I want!  Of course, no one has to visit the site, or read anything [...]